THE COST OF MAKING VIDEOS: PART 3

By Michael Goldstein 

Burning Oak Studios has filmed thousands of spots over the years, and what can really make or break a video is who is delivering the message


Talent:
When it comes to the delivery of your message, the face you see and/or voice you hear is paramount.  If there is one area you do not want to skimp on, it¹s the actors and actresses.  This is especially true of
corporate videos made to represent your brand.

It's time to face a hard truth for some.  Not every entrepreneur, CEO, or business owner has the camera charisma of say a Walt Disney, Steve Jobs, or even Dave Thomas.

Quite often we will have a client come to us to produce a video for their company, and has decided that they want to star in their own production. Although we will always do what our clients request, I will always advise, if the client has no prior on camera experience, to hire professional talent.  In a city like Raleigh, there is plenty of fantastic, non-union talent, who are trained professionals to present your brand professionally and hold the attention of your audience.

Frequently, when we film with people who are new to performing, it will end up costing more, as we need to do more takes and edit more footage to create the final video.  For the cost of hiring an actor or actress, it's almost guaranteed that the final video will cost less and look much more
professional.

Our goal is to make for you the most polished video possible that will make the impact on the audience you¹re looking for.  Casting the right people does not have to be a difficult or lengthy process, and something we handle frequently for our clients.

The bottom line is if you are considering paying professionals to film your videos, I suggest you think long and hard about whom you decide to be on camera representing you.