Penny Pierce’s “Forever Home”

Local artist, Penny Pierce, came to Burning Oak Studios with a song and an idea. Before Penny even wrote the song, she knew what she wanted. The concept behind “Forever Home” was to replace the sad and depressing pet adoption commercials with something uplifting and motivating. After she wrote and recorded the song, she brought it to us. From there, Penny and our creative team crafted a music video that would tell the story of an abandoned dog being rescued.

Behind the scenes filming for Penny Pierce’s “Forever Home” music video.


To get the job done, we spent several days analyzing the lyrics of the song and mapping out a storyboard. After a day of filming and a couple of weeks editing, we are pleased to share with you Penny Pierce’s “Forever Home.” Special thanks to Care First Animal Hospital on Oberlin Road and Morning Times in downtown Raleigh for allowing us to film.

The star of the show is actually Penny’s very own dog, Chuckles!

To see the video, click on the link: “Forever Home”