High 5 for the Marketer (Part 2 of 2)

Just so I didn’t overwhelm anyone with all that content in my last blog post, I broke it up into two bits.

Later on Thursday morning, a dapper young fellow came onto the stage and dazzled us with his wit, charm, and lots of stories. Spike Jones (@SpikeJones), no not that Spike Jonze, reminded us that the power of word of mouth is still just as powerful today as it was before social media came along. The reasons are the same, but kind of different. We share things online, in order of importance, because it feeds our ego, to share information, and to evoke emotion. This is a pretty useful piece of information for those of us that share things online. Such as… videos!

Videos like the Invisible Children’s KONY 2012 combine the three elements – it was packed with lots of information which pulled at our heartstrings and after sharing you felt pretty good about yourself. Like you’ve done your part to help the world today. Maybe that’s why it has almost 100 million views!

Swap the order (emotion, information, ego) and these are the reasons we share things offline – ya know, face to face. Even though it is the old fashion way, conversation is still where 90% of brand talk is happening. Never forget that the two affect each other and each can lead to good and bad movements within your brand’s community. When the bad talk happens, remember customer service rules. When the good talk is happening, don’t just leave it alone. Spread the news! If you have consumers that are passionate about your organization, you have a lifetime member of your brand community.

Thanks again for a great conference Triangle AMA!