Burning Oak Studios
  • Home
  • About
    • Facilities
    • Staff
    • Clients
  • Services
    • Video
    • Graphics
    • Audio
  • Portfolio
  • Oak Notes
  • Contact

High 5 for the Marketer (Part 2 of 2)

3/5/2014

0 Comments

 
Just so I didn’t overwhelm anyone with all that content in my last blog post, I broke it up into two bits.

Later on Thursday morning, a dapper young fellow came onto the stage and dazzled us with his wit, charm, and lots of stories. Spike Jones (@SpikeJones), no not that Spike Jonze, reminded us that the power of word of mouth is still just as powerful today as it was before social media came along. The reasons are the same, but kind of different. We share things online, in order of importance, because it feeds our ego, to share information, and to evoke emotion. This is a pretty useful piece of information for those of us that share things online. Such as… videos!

Videos like the Invisible Children’s KONY 2012 combine the three elements – it was packed with lots of information which pulled at our heartstrings and after sharing you felt pretty good about yourself. Like you’ve done your part to help the world today. Maybe that’s why it has almost 100 million views!

Swap the order (emotion, information, ego) and these are the reasons we share things offline – ya know, face to face. Even though it is the old fashion way, conversation is still where 90% of brand talk is happening. Never forget that the two affect each other and each can lead to good and bad movements within your brand’s community. When the bad talk happens, remember customer service rules. When the good talk is happening, don’t just leave it alone. Spread the news! If you have consumers that are passionate about your organization, you have a lifetime member of your brand community.

Thanks again for a great conference Triangle AMA!

0 Comments



Leave a Reply.

    OAKNOTES

    Categories

    All

    Archives

    February 2018
    December 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    March 2014
    February 2014
    November 2013
    September 2013
    July 2013
    June 2013
    February 2013
    October 2012
    September 2012
    June 2012
    March 2012
    December 2011
    August 2011
    July 2011
    June 2011
    April 2011
    February 2011
    January 2011
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    February 2010
    January 2010
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009

    RSS Feed

6104 Maddry Oaks Court, Raleigh, NC 27616 
TEL 1.919.232.6546            
FAX 1.919.790.6676
© 2016 Burning Oak Studios
  • Home
  • About
    • Facilities
    • Staff
    • Clients
  • Services
    • Video
    • Graphics
    • Audio
  • Portfolio
  • Oak Notes
  • Contact