Burning Oak Studios
  • Home
  • About
    • Facilities
    • Staff
    • Clients
  • Services
    • Video
    • Graphics
    • Audio
  • Portfolio
  • Oak Notes
  • Contact

Heart Marketing Wins! 

3/10/2015

0 Comments

 
Picture
Yes, we ventured out into the snow storm and made it to the Triangle AMA's Hi-5 Conference for the second year in a row! This year was packed with good information, but what’s been sitting with me since Adam and I left is Heart Marketing vs. Head Marketing, taken from The Power Of Visual Storytelling with @ekaterina.

Through other breakout sessions, other speakers talked about how to “look people in the eye digitally” and “be thought leaders” and “engage prospects with content they actually want to consume,” referring to establishing relationships with your community. Don’t just throw content at them that is company-centric; evolve to a consumer-centric approach.

Ekaterina used the term “infobesity” in her keynote, which I now know is a real thing. There is so much information out there, how can we possibly consume it all? It is within our nature to seek out information from our fellow peers, friends, neighbors, co-workers and so on, whether it’s online or in person.  And we are more likely to share what we find online if we find that it has social currency. Meaning:

  • The content makes us look good to others 
  • The content is humorous, entertaining or remarkable   
  • The content makes us feel like an insider 


An image goes passed culture and language. It transcends barriers. Just as a picture tells a thousand words, a video can tell millions of stories. Visuals are processed 60,000 times faster by our brains than text.  And images and videos are easily one of the most shared type of content out there especially when it pulls our heart strings, makes us shed a tear, appeals to our humanity, or strikes something we are passionate about.

Take this years’ Superbowl commercials for example . The highest ranking ads were appealing to our hearts – Budweiser and the “Lost Dog”, Always and what it means to be “Like a Girl”  and Microsoft showing us how they do the impossible with Braylon, the double amputee.  There has been a bigger shift from head marketing to heart marketing, and it seems to making an impact - even if at the time I was crying into the buffalo cheese dip at a Superbowl party.

The average adult attention span is 2.8-8 seconds. 
How do you capture your audience in such a short amount of time? 

By Olivia Turnage
@laughlivlove 


0 Comments



Leave a Reply.

    OAKNOTES

    Categories

    All

    Archives

    February 2018
    December 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    March 2014
    February 2014
    November 2013
    September 2013
    July 2013
    June 2013
    February 2013
    October 2012
    September 2012
    June 2012
    March 2012
    December 2011
    August 2011
    July 2011
    June 2011
    April 2011
    February 2011
    January 2011
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    February 2010
    January 2010
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009

    RSS Feed

6104 Maddry Oaks Court, Raleigh, NC 27616 
TEL 1.919.232.6546            
FAX 1.919.790.6676
© 2016 Burning Oak Studios
  • Home
  • About
    • Facilities
    • Staff
    • Clients
  • Services
    • Video
    • Graphics
    • Audio
  • Portfolio
  • Oak Notes
  • Contact