With NAB right around the corner, spectators will be inundated with a plethora of new and advanced technology to help enhance your production. But which technology is the best? Which camera should I use? Do I have the best lights? Am I using the best editing software? The answer is, you’re probably not.
With video production technology changing almost weekly, your new cutting edge camera that shoots 4K and 1000fps will probably be obsolete next week. At least this is what they want you to believe. The truth is, what you currently have is probably good enough. As long as you aren’t shooting on VHS or have a microphone duct taped to the end of a hockey stick, you are probably more than capable of your clients production needs.
I have been shooting and editing for about 10 years. In that time, I’ve seen technology change drastically. I remember when going from a DV tape to solid-state storage was a big concern for a lot of filmmakers. Do I trust this? Is it going to keep all my footage safe? Those were the concerns back then. As we see now, solid-state recording has become the norm. A lot of cameras now have the option of shooting straight to a hard drive in order to get the highest bit rate.
I also remember when Final Cut Pro was the answer for low budget filmmaking because of its versatility and affordability. Nowadays it seems everyone is leaning towards the Adobe Creative Cloud. Final Cut Pro is now Final Cut X (FCPX), which is more of a hybrid between Final Cut Pro and iMovie. Though I’m not a fan of FCPX, I know a lot of professionals working with this software.
So while companies keep coming out with the “latest and greatest,” you should be asking yourself, “what is the best I can do, with what I have?”
By Daniel Herzog