It’s no shocker that advertisers are trying to find new ways to market their products. With so many different media outlets how can you guarantee consumers will buy your product on the spot?
Well there’s no guarantee, but what if the consumer views a product’s commercial inside the store on the same shelf as the merchandise? Automated Media Services (AMS) has officially launched it’s 3GTV Networks. This pilot program will put digital communication in-store at the shelf-edge and provide consumers with an extra push to purchase. Their first attempt to incorporate media into retail stores will be through nine of Food Lion’s Bloom grocery stores. In addition to product advertising, media agencies can also buy airtime for in-store TVs, just like televisions at home.
For Burning Oak Studios, the concept of motion activated screens in retail stores is not far away. The idea of putting an advertisement on the same shelf as the product and the consumer’s eyes is genius.
As with all projects, commercials are to be geared towards a specific audience and this can change from store to store. Advertisements for art supplies should have a different vibe then say, commercials for vacuum cleaners. This is our expertise. Creating the perfect message for your audience is key with any advertisement, but this new wave of commercials in stores on the shelf will create unique forms of message delivery to audiences.
This is media marketing transforming right in front of us. For AMS’ 3GTV, they are ahead of the game. Their digital messaging system will provide shopper tracking and measurement tools to enhance knowledge of consumer behaviors and improve their overall effectiveness. With the development of technologies such as motion activated screens, video advertising opportunities will continue to expand giving marketers and retailers infinite modes to connect with their consumers.