By Ming Liu
Working in video production requires a lot of different hats. One of those hats is “techie geek.” Ever since the switch to digital, our industry has been tied to the micro-chips and sensors inside of our cameras and computers.
The advancement of technology is lighting quick. Blink and you’ll miss it. At Last year’s NAB Show (National Association of Broadcasters), Freddy Wong, a respected industry professional told me this, “The camera inside of your smart phone is now better than any digital camera 5 years ago.” Think about that for a second. Let it sink in. Now bring it back because you don’t want to miss this year’s changes.
It’s been peering at us from a distance for a while, tempting us with its TV’s we don’t quite need yet (but would love to have). However, it’s looking like 2015 will be the year of 4k. Yes, that’s right, 4k is going to happen; if not by the end of 2015, then 2016 for certain. Just listen to popular Youtube techie, Marques Brownlee, explain it in his recent video.
As a video production company we already edit our videos on the gorgeous 5k iMac and are looking into the camera options. As prices drop and supported platforms increase, it only makes sense to take the plunge at some point. Who can argue against the crystal clear picture quality?
Do you own a 4k TV/computer monitor/camera yet? Is our industry trending towards 4k faster than we think? We are looking forward to shooting 4k for our clients in the future.