AIGA Lunch & Learn – Writing for the Web: Fewer Words More Action
Olivia’s Thoughts: Fewer words, more action was the message for AIGA’s luncheon on web copy. Alice Williams from Hesketh, spoke about limiting the words on your website because when there are less words the visitor spends more time at your site. Those who aren’t designers tend to try and put as many words as possible ...
How to Make Your Product Famous!
First, you must have a product that you know people will go for. Second, make a video that is bound to go viral. Dollar Shave Club of California has done just that. With a deal that is sure to capture people’s attention, they needed to ensure that people would hear about them. And what better ...
AIGA Lunch+Learn: Wear Your Selling Hat with Confidence
Kathy’s Thoughts Bradley, Olivia, and I were able to make another great Lunch+Learn session from AIGA Raleigh and this time I was determined to bring the Canon 5D. I love my iPhone 4S but Sitti’s great conference cellar just doesn’t have enough lighting for a phone camera without utilizing a flash. The topic this time ...