AIGA L/L Homegrown – Social Media
The Raleigh chapter of AIGA just wrapped up their last “Home Grown” luncheon for 2012 with a presentation on social media with Gavin O’Hara, Global Social Media Publisher for Lenovo. The computer tycoon is in the process of reinventing their brand, with a fresh, fun, and exciting new approach to marketing their machines. O’Hara’s presentation ...
AIGA Raleigh’s Homegrown L+L / Image Rights
We attended another great event with AIGA Raleigh’s Lunch & Learn series. This particular one involved image rights with Pam Chestek, an intellectual property lawyer for Red Hat, Inc.
AIGA Raleigh’s Homegrown L+L / Responding to Innovations
AIGA Raleigh’s Homegrown L+L / Responsive Web Design with Les James of Capstrat “Responding to Innovations” was the name of the game at AIGA’s latest luncheon! Les James, senior front-end developer for Capstrat led the lecture on responsive design. Let me break this down for you: the lecture had to deal with being mindful of ...
Utilizing Your Web Analytics
The Triangle AMA’s June Luncheon, which focused on how to utilize your own website data, featured the speaker Chris Leone, who gave members some insight as to how to test, analyze and learn from those who are visiting your business’ website and your social media outlets. Tips included learning which data really was the most ...
AIGA Lunch & Learn – Writing for the Web: Fewer Words More Action
Olivia’s Thoughts: Fewer words, more action was the message for AIGA’s luncheon on web copy. Alice Williams from Hesketh, spoke about limiting the words on your website because when there are less words the visitor spends more time at your site. Those who aren’t designers tend to try and put as many words as possible ...
How to Make Your Product Famous!
First, you must have a product that you know people will go for. Second, make a video that is bound to go viral. Dollar Shave Club of California has done just that. With a deal that is sure to capture people’s attention, they needed to ensure that people would hear about them. And what better ...
AIGA Lunch+Learn: Wear Your Selling Hat with Confidence
Kathy’s Thoughts Bradley, Olivia, and I were able to make another great Lunch+Learn session from AIGA Raleigh and this time I was determined to bring the Canon 5D. I love my iPhone 4S but Sitti’s great conference cellar just doesn’t have enough lighting for a phone camera without utilizing a flash. The topic this time ...